“Power and Pageantry in Modi’s India” by Simona Vittorini
We live not according to reason but fashion – Seneca. In a recent piece, Congress MP Shashi Tharoor aptly called Modi ‘a master communicator at work’ coming up with new slogans, sound-bites, photo ops in quite an unparalleled way. Prime Minister Modi certainly showed his communication skills when US President Barak Obama visited India as chief guest to India’s Republic Day Parade last January. The visit (a highly anticipated and media-crazed