Free journal articles on management (for a limited time)
The below articles, some featuring well known global brands as case studies, are free to access from Emerald for one month:
Motivation and job satisfactionManagement DecisionMark A. Tietjen, Robert M. Myers |
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Google Scholar: the pros and consOnline Information ReviewPéter Jacsó |
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Customer loyalty and customer loyalty programsJournal of Consumer MarketingMark D. Uncles, Grahame R. Dowling, Kathy Hammond |
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The naked truth of celebrity endorsementBritish Food JournalAngela Byrne, Maureen Whitehead, Steven Breen |
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The relationship between service quality and customer satisfaction a factor specific approachJournal of Services MarketingG.S. Sureshchandar, Chandrasekharan Rajendran, R.N. Anantharaman |
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How leaders influence employees’ innovative behaviourEuropean Journal of Innovation ManagementJeroen P.J. de Jong, Deanne N. Den Hartog |
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The Burberry business model: creating an international luxury fashion brandInternational Journal of Retail & Distribution ManagementChristopher M. Moore, Grete Birtwistle |
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McDonald’s: “think global, act local” – the marketing mixBritish Food JournalClaudio Vignali |
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Check out our current electronic journal holdings using the A-Z E-journal finder. Remember: you can access these off-campus if you are a student or staff member of SOAS. And now we have alumni access for JSTOR, you can access titles held on this platform once you’ve graduated: handy for keeping up to date for those interviews.