Free journal articles on management (for a limited time)

By Victoria Bird|July 25, 2014|Financial and Management Studies, Unknown|0 comments

The below articles, some featuring well known global brands as case studies, are free to access from Emerald for one month:

Motivation and job satisfaction

Management Decision

Mark A. Tietjen, Robert M. Myers

Google Scholar: the pros and cons

Online Information Review

Péter Jacsó

Customer loyalty and customer loyalty programs

Journal of Consumer Marketing

Mark D. Uncles, Grahame R. Dowling, Kathy Hammond

The naked truth of celebrity endorsement

British Food Journal

Angela Byrne, Maureen Whitehead, Steven Breen

The relationship between service quality and customer satisfaction a factor specific approach

Journal of Services Marketing

G.S. Sureshchandar, Chandrasekharan Rajendran, R.N. Anantharaman

How leaders influence employees’ innovative behaviour

European Journal of Innovation Management

Jeroen P.J. de Jong, Deanne N. Den Hartog

The Burberry business model: creating an international luxury fashion brand

International Journal of Retail & Distribution Management

Christopher M. Moore, Grete Birtwistle

McDonald’s: “think global, act local” – the marketing mix

British Food Journal

Claudio Vignali

Check out our current electronic journal holdings using the A-Z E-journal finder. Remember: you can access these off-campus if you are a student or staff member of SOAS. And now we have alumni access for JSTOR, you can access titles held on this platform once you’ve graduated: handy for keeping up to date for those interviews.

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