New ‘Quick Fix’ home page a success
The project to improve areas of the site aimed at recruiting new students (home page, department home pages, degree pages, degree listing page, department listing page) is still ongoing but there have been good results on the changes that have been made so far to the home page and navigation.
Since the new “quick-fix” home page and navigation were implemented on 25th July 2013 there has been a marked increase in traffic to pages aimed at prospective students and subsequent increase in clicks through to the UG and PG application systems:
| 2012/13 | 2013/14 | Change | |
| Undergraduate admissions |
57,483 |
116,306 |
+102.33% |
| Postgraduate admissions |
119,144 |
200,990 |
+68.70% |
| Research admissions |
34,685 |
43,532 |
+25.51% |
| Distance learning |
32,469 |
40,683 |
+25.30% |
| International students |
28,128 |
43,972 |
+56.33% |
| Degree finder |
7,379 |
67,218 |
+810.94% |
| Links to PG application (Hobsons) |
35,537 |
54,920 |
+54.54% |
| Link to UG application (UCAS) |
1,119 |
1,917 |
+71.31% |