New ‘Quick Fix’ home page a success

By df9|February 26, 2014|Design, Stats|0 comments

The project to improve areas of the site aimed at recruiting new students (home page, department home pages, degree pages, degree listing page, department listing page) is still ongoing but there have been good results on the changes that have been made so far to the home page and navigation.

Since the new “quick-fix” home page and navigation were implemented on 25th July 2013 there has been a marked increase in traffic to pages aimed at prospective students and subsequent increase in clicks through to the UG and PG application systems:

        2012/13         2013/14             Change
Undergraduate admissions

57,483

116,306

+102.33%

Postgraduate admissions

119,144

200,990

+68.70%

Research admissions

34,685

43,532

+25.51%

Distance learning

32,469

40,683

+25.30%

International students

28,128

43,972

+56.33%

Degree finder

7,379

67,218

+810.94%

Links to PG application (Hobsons)

35,537

54,920

+54.54%

Link to UG application (UCAS)

1,119

1,917

+71.31%

 

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